3 Minute Marketing Suitability Test

Due to the nature of our business, we expect all members of the marketing team to have a basic level of maths and English. As many of the products that we offer also have a background in British history and / or current events, we also look for some evidence that you have a reasonable level of general knowledge

We normally ask people to complete a quick test at interview. Take a look at the questions below to see how you would get on with the test at interview.

A. General Knowledge

1. Between which years did the Second World War take place?

2. Who is the Prince of Wales better known as?

3. What is the capital of Germany?

4. Who was the UK’s first female Prime Minister?

5. Who became king after the Battle of Hastings in 1066?

B. Maths

1. A marketing campaign went to an audience of 25,000 customers and achieved a response rate of 5%. How many customers responded?

2. A product is selling fro £80. We offer a 20% discount. What is the new selling price?

3. A product sells for £10. It costs £4. We have a marketing cost of £18,000. How many products do we need to sell to break-even? For the purposes of this question, you can assume there is no VAT or any other additional costs.

C. English

Please correct any grammatical mistakes you find in the paragraph below.

The westminster Collection is Britains leading independent distributor of commemorative coins. As a member of the marketing team your expected work closely with a number of mints’, bying there coins on a wholesale basis and marketing them to UK collectors.

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Answers

We would be looking for candidates who are able to achieve a minimum of 60% on this test.

A. General Knowledge

1. Between which years did the Second World War take place? 1939 – 45

2. Who is the Prince of Wales better known as? Prince William

3. What is the capital of Germany? Berlin

4. Who was the UK’s first female Prime Minister? Margaret Thatcher

5. Who became king after the Battle of Hastings in 1066? William the Conqueror (William I)

B. Maths

1. A marketing campaign went to an audience of 25,000 customers and achieved a response rate of 5%. How many customers responded? 1,250

2. A product is selling fro £80. We offer a 20% discount. What is the new selling price? £64.00

C. English

Please correct any grammatical mistakes you find in the paragraph below.

The Westminster Collection is Britain’s leading independent distributor of commemorative coins. As a member of the marketing team you’re expected work closely with a number of mints, buying their coins on a wholesale basis and marketing them to UK collectors.